Developed with Sophie Scott OAM
Turn complex evidence into human stories that connect.
Throughline takes your most complex, data-rich material and helps you find the human story inside it. It shapes that story for the audience you are speaking to, without losing any of the scientific or business rigour of the original work.
Enterprise-grade security. Your data stays yours. Nothing you input is used to train any AI model.
The most important work rarely reaches the people who need to act on it.
Your organisation produces research of real consequence. Most of it never reaches decision-makers in a form they can understand or act on.
The deeper the expertise, the harder the translation. It usually requires a senior science communicator, a lot of time, or both.
A board, a media outlet, a community group, and a clinical team all need different things from the same evidence. Most organisations default to one version and hope.
The Method: Once, Until, Because, Now
Sophie Scott's evidence-based storytelling framework gives every communication the same proven four-part structure, regardless of audience or context.
Once
The context. Set the scene. Who, what, and what the world looked like before everything changed.
Until
The turning point. The challenge, the discovery, or the pivotal moment that shifted things.
Because
The consequence. What happened as a result. What was learned, decided, or found. This is where the evidence lives.
Now
The ask. The single, clear call to action. The decision or next step you need from this audience.
Your data. Your control.
For organisations handling proprietary research, pre-publication findings, clinical data, and sensitive internal communications, security is the first question, not an afterthought. Throughline is built with this as a foundational requirement.
Get the full security explanationIsolated data environments: your content is held in a dedicated environment with no cross-contamination.
Role-based access control: you determine who can access, edit, and export.
No AI training use: your documents and outputs are never used to train any AI model.
Full audit trail: every action is logged, available to your administrators at any time.
Export controls: nothing leaves the platform without your authorisation.
Enterprise compliance ready: architecture designed to support data residency and privacy obligations across health, research, government, and corporate environments.
How it works
Import your material or start from scratch
Paste or upload an existing report, paper, briefing, or dataset. Guided prompts keep you moving at every stage.
Work through the framework with AI coaching
A four-panel editor takes you through Once, Until, Because, and Now. AI coaching trained on Sophie Scott's communication principles prompts, questions, and refines without writing for you. You do the thinking. The tool gives it structure.
Match to your audience and export
Shape the same story for different audiences: board paper, media release, community brief, clinical summary. Export ready to deliver.
Who it's built for
Research and Academic Teams
Shape findings for policy, practice, and public understanding beyond the journal.
Public Health Organisations
Create audience-specific versions of the same evidence, efficiently.
Corporate Communications
Translate internal data and expertise into clear, credible messaging for any audience.
Learning and Development Teams
Build communication structured for understanding and behaviour change, not just delivery.
Government and Policy
Help decision-makers act on the full weight of your analysis.
Professional Services
Translate complex expertise into communication that is credible, clear, and audience-appropriate.
Built by two practitioners.
Throughline was built by Sophie Scott and Phil Carey. Sophie brings the neuroscience, the evidence base, and a methodology refined across twenty years of media and public health communication. Phil brings the strategic and commercial layer, the understanding of how organisations actually need to communicate under pressure.
Sophie Scott OAM
- OAM
- Adjunct Professor, University of Sydney
- TEDx Speaker
- LinkedIn Top Voice
- Award-winning journalist
- 20+ years in media and public health communication
Phil Carey
- Strategic communication
- Organisational storytelling
- Commercial and enterprise advisory
The work matters. The story makes it land.
7-day free trial. No credit card required.
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